Google Business is a free Google profile that helps your business appear in Google Search and Google Maps. It shows customers important information about your business, such as your location, opening hours, phone number, website, photos, services and reviews.
A well-optimized Google Business profile makes it easier for potential customers to find your business, contact you and choose your services.
Local SEO means optimizing your online presence for local searches. If you have a salon in Zagreb, it may not be most important for you to be found by someone from all across Croatia. It may be much more important to be found by someone searching for your service in Zagreb and the surrounding area.
For example, when someone searches for “hairdresser near me,” “restaurant in Zagreb” or “accountant in Hamburg,” your goal is to make sure your business has the best possible chance of appearing in front of that potential customer.
Why is Local SEO imoportant?
Your potential customer may already be looking for exactly what you offer. The goal is to make sure your business appears at the right moment, in the right place.
Local SEO helps your business appear more prominently in Google Maps, reach nearby customers, increase calls and inquiries, and strengthen your Google Business presence. It also helps build trust through positive customer reviews and makes it easier for local customers to find and choose your business.
A strong local presence starts with understanding how your business is currently found online. We look at your Google Business Profile, local search results, competitors and the information your customers need when deciding where to go. From there, we optimize what matters, improve your local visibility and continue monitoring how your business performs in Google Search and Maps.
01
We review your current Google Business and local visibility.
02
We improve your profile, information, categories and local signals.
03
We monitor your visibility and identify opportunities for continued growth.
There can be several reasons why your business is not appearing on Google Maps. Your profile may not exist, may not be verified, may contain incorrect information, or may have visibility issues. We can check your current situation and identify what needs to be improved.
Yes. Your website and Google Business profile serve different purposes. Your website provides detailed information about your business, while Google Business helps local customers discover you directly through Google Search and Google Maps.
Creating a Google Business profile can usually be done within one day, but verification may take longer depending on the verification method Google provides. In some cases, verification is completed within a few days, while other cases may take longer.
Google allows you to specify what type of business you are. For example: hair salon, restaurant, auto repair shop or another relevant category. Categories help Google understand what your business offers.
Yes, in some cases. The client may need to provide basic business information and assist with Google's verification process. This can include receiving a verification code, recording a verification video or providing other information requested by Google.
We handle the profile setup and optimization, while the client provides the information or verification required to confirm that the business is legitimate and represents the correct location.
Local SEO means optimizing your online presence for local searches. If you have a salon in Zagreb, it may not be most important for you to be found by someone from all across Croatia.
It may be much more important to be found by someone searching for your service in Zagreb and the surrounding area.
ONE-TIME If a profile is new, incomplete, or poorly set up, an initial optimization can be carried out.
MONTHLY If you want to continuously work on local visibility, this can include content, posts, and further optimization.
An optimized Google Business profile makes it easier for potential customers to find and contact you. Accurate business information, relevant categories, quality photos, regular updates and positive reviews can all help increase visibility and customer actions such as calls and inquiries.
Yes. Reviews are an important part of your local presence. A strong profile with genuine, positive reviews can help build trust with potential customers and support your overall local visibility.
Yes. We can create a new profile or optimize an existing one, depending on your situation. Before starting, we check whether you already have a Google Business profile and whether you still have access to it.
If an old profile already exists, creating a new one is not always the best solution. We first check whether the existing profile can be recovered and verified. If the old profile cannot be recovered or is no longer suitable, we can determine whether creating a new profile is the right option.
Having access to your existing profile is important because it allows us to make changes, verify information and properly optimize the listing. If you no longer have access, we can first help determine what options are available for recovering the profile before creating a new one.
Ask us. Together, we’ll find the answer.
A digital marketing agency combining SEO and digital services to make businesses more visible and successful online. We listen, understand, and build the right strategy for each business.
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